There is a clear formula to success, it’s called respect. Don’t underestimate yourself, your client, your product and your environment.

You and I can take worldwide businesses, manufacturers or distributors and successfully launch a product or product lines and services to the United States and beyond. With marketing blitzes, we can reinvent brands and teams to become society's pop-culture sociologists – creating products with a belief that the key to effective marketing is our insight into human nature and a keen awareness of today's multicultural marketplace. We can take products, and patented formulas and disrupt convention, by acting as a catalyst in the world of mass communication. I have worked in Tran cultural collaboration with noble-prize winners, industry leaders, celebrities, designers and filmmakers, utilizing the latest advances in traditional and digital technologies to bring all of our ideas to life enabling their true potential. Exceptional leadership nurtures our collaborative passion, with curiosity, wit, and daring you and I can combine diverse skills with innovative concepts for applications ranging from traditional magazine advertisements, to the intricacies of web-based and digital media. 

I have 30 years experience as a creative, creative director, art director, illustrator, writer, and graphic designer. Recently, I took my knowledge of nutrition, biomedical, and pharmaceutical branding and brought it to life through international team and products. Harnessing years of admirable work as a dietary specialist for several global companies in the healthcare and consumer fields, I spontaneously classified myself as a Mass Marketer, Extra Strength. My area of expertise lies in originating products and bringing them to life on the shelf, through record sales, and cross-pollination media blitzes. CUUR, my most recent conquest, was voted dietary supplement of the year, during their launch year.  I believe people pay attention to what interests them. Some of that happens to be an actual product with real benefits. I know you'd find me to be fun, frank, and fair. And I play well with others!

I have amassed awards and national recognition for creative excellence for print, television, and graphic work. I have provided creative leadership for many of the world's best-known accounts in a wide variety of categories; Absolut Vodka, Pepsi, GE, Evian Water, Wonderbra, Kraft, Helene Curtis, Discover Card, Alliance Capital, Air France, Bloomingdales, Marlboro, Gillette, CNBC, HBO, Club Med, Lalique, PETA, Coty, Crane & Co., BMS, Johnson & Johnson, and Scandinavian Clinical Nutrition. I have worked on Super Bowl commercials for Pepsi, and Diet Pepsi. I have also worked on one of the most successful and long lasting campaigns in advertising - Absolut Vodka, and The Bombay Gin Sapphire Campaigns. I have worked for creative forces such as BBDO/NY, TBWA/Chiat Day/NY, DDB/CHI, Leo Burnett/CHI, FCB/CHI, JWT/CHI, Bagby Design/CHI and Corbett Healthcare/CHI. I also helped to start a design firm in SOHO, with Crane & Company as our main account.

I have garnered media attention from The New York Times,The Art Directors Club, to the front page of Ad Age, New York Magazine, and more. I received my B.A. degree in Advertising and Communications with an emphasis in Graphic Design and Illustration from Art Center College of Design in Pasadena, California. 

I currently reside in Chicago (Lake Forest) with my agency Producer husband, 3 teenagers, a basset hound, a yellow nape Amazon parrot, and a bearded dragon.